8 Interesting Content Ideas To Make Your Audience Stop The Scroll

Have you been struggling with getting people to view your posts? You’re not alone. A lot of small African businesses I speak to say the major reason they don’t post often is because their posts seem invisible.

To be fair, a lot of factors go into this. Some are even no fault of yours (hello ever-changing algorithms). In this article we’re looking at 8 interesting content ideas you can share on your social media channels to attract your audience’s attention and drive engagement.

1. Giveaways/Freebies

• Target your audience: Offer something relevant to your target audience’s needs and interests.
• Set clear rules and expectations: Clearly define the entry criteria, selection process, and deadline.
• Promote actively: Utilize cross-promotion across your social media channels and website to gain maximum reach.
• Track results and adjust: Analyze the engagement and reach of your giveaway to refine your strategy for future campaigns.

2. Memes

• Stay relevant: Use trending topics, news, or popular culture references to create relatable and timely memes.
• Inject humor: Humor is a powerful tool for engagement, so make sure your memes are genuinely funny and relevant to your brand voice.
• Maintain brand consistency: Keep your memes aligned with your overall brand image and messaging. No need to go overboard.
• Experiment with different formats: Try different meme formats like images, reaction GIFs, or video memes to keep your content fresh and engaging.

3. Brand Story

• Focus on the journey: Share your brand’s origin story, struggles, and successes to connect with your audience on a deeper level.
• Share your values and mission: Showcase what makes your brand unique and passionate about its mission.
• Use visual storytelling: Use compelling images and videos to bring your story to life.
• Encourage user-generated content: Ask your audience to share their own experiences with your brand to build a sense of community.

4. Testimonials

• Feature genuine and authentic testimonials: Use quotes and reviews from real customers who have benefited from your product or service.
• Showcase diversity: Include testimonials from customers of different backgrounds and demographics to represent your diverse audience.
• Use visuals effectively: Use customer photos or videos to enhance the impact of testimonials.
• Focus on the benefits: Highlight how your product or service has positively impacted the lives of your customers.

5. Behind-the-scenes content

• Go beyond the polished image: Show the real people behind your brand, including messy workspaces, brainstorming sessions, and even bloopers. It makes your brand more relatable and human.
• Share personal stories and anecdotes: Let your audience connect with the individuals who make your brand tick.
• Use live video or stories: These formats offer an authentic and immediate way to share behind-the-scenes moments.
• Ask questions to encourage engagement: Use polls, quizzes, and questions to invite your audience to participate and share their own stories.
• Highlight company culture: Share glimpses of team events, office activities, or social gatherings or even employee celebrations to show your positive work environment.

6. Educational content

• Address pain points and challenges: Identify common problems your target audience faces and offer solutions through informative content.
• Create how-to guides and tutorials: Provide step-by-step instructions and valuable insights related to your industry.
• Share industry news and trends: Stay ahead of the curve and offer your perspective on relevant topics.
• Invite guest experts to contribute: Collaborate with other professionals in your field to offer diverse perspectives and expand your reach.

7. Q&A sessions

• Choose relevant topics: Focus on common questions your audience asks or address current trends and challenges.
• Promote the Q&A session beforehand: Generate excitement and anticipation by announcing the session ahead of time and using different channels to reach your audience.
• Record and share the session: Make the Q&A session accessible to those who couldn’t attend live by recording it and sharing it on your social media channels and website. Tip: break it into snackable snippets and use them as content for TikTok, Reels and Shorts.
• Encourage follow-up questions: Leave time for follow-up questions and ensure all inquiries are addressed thoroughly.

8. User-generated content contests

• Set clear guidelines and rules: Define the theme, submission format, deadline, and judging criteria for the contest.
• Offer attractive prizes: Choose prizes that are relevant to your target audience and to encourage participation.
• Promote across multiple channels: Use social media, email marketing, and influencer collaborations to spread the word.
• Feature winning submissions and creators: Showcase the best user-generated content on your social media channels and website to give credit to participants and attract future submissions.

Now you have enough content ideas to engage your audience and score some awareness points. With consistency and creativity this will bring some sunshine to your social media pages and keep you from ghost mode.

Have you tried any of them yet?