I asked ChatGPT to write a B2B article like a Ghanaian. This is the result…

Jesse Benjamin Quagraine
3 min readFeb 1, 2024

I was curious; could ChatGPT identify the Ghanaian style of communication. So I had a little chat with it.

I started by asking if it knew the typical communication style of the average Ghanaian. I was impressed with the traits and characteristics it listed.

Next I wanted to be sure if it could adopt that writing style and write like a Ghanaian 👇🏽

I wasn’t surprised that result came out with a poetic output.

Since I am into B2B content writing, I wanted to see its attempt at a b2b topic. For this, I’ve shared the whole article below:

Certainly! Here’s an article titled “How to Build a Go-To-Market Strategy for B2B SaaS” written in a style and tone that resonates with Ghanaian communication norms:

Title: How to Build a Go-To-Market Strategy for B2B SaaS**

In the vibrant world of business, much like the bustling markets of Accra, a well-crafted go-to-market strategy is akin to a skillfully woven Kente cloth — each thread representing a key element of your plan, coming together to create a tapestry of success. For businesses in the B2B SaaS realm, this strategy is not just a pathway; it is a journey that intertwines the wisdom of our ancestors with the innovation of the future.

Understanding the Community: Know Your Market

In Ghana, knowing your community is the cornerstone of any endeavor. Similarly, in building a go-to-market strategy, understanding your market is paramount. Delve into the needs, challenges, and aspirations of your target audience. Like a wise elder listening to the stories of the village, listen intently to the market, gather insights, and build a solution that resonates with the heartbeats of your customers.

Crafting the Message: Your Unique Value Proposition

Just as our traditional storytellers captivate audiences with tales woven with proverbs and wisdom, your value proposition should tell the compelling story of your product. It should articulate clearly how your SaaS solution addresses the specific needs of your B2B clients, setting you apart in a market as vibrant and competitive as an Accra marketplace.

The Journey of Relationships: Building Partnerships

In Ghana, relationships are treasured. In the B2B SaaS landscape, forging strong partnerships is crucial. Align with businesses and individuals who share your vision and can amplify your reach. Remember, a journey walked together is often more fruitful than a solitary trek.

Embracing the Drumbeat of Innovation: Marketing and Sales Strategies

Innovation in marketing and sales strategies is like the rhythm of the talking drum, ever-evolving and vital to the dance of business success. Employ digital marketing, content creation, and leverage social media platforms to echo your message far and wide. In sales, be as consultative as our village elders, guiding and advising rather than merely selling.

The Wisdom of Adaptation: Flexibility and Learning

As the Harmattan winds bring change, so too must your strategy be adaptable. Be prepared to learn, to adjust, and to grow. Gather feedback as a farmer would harvest crops, using it to nourish and refine your strategy.

Community at the Heart: Customer Success and Support

In Ghana, the community is at the heart of everything. Ensure that your customers feel supported and valued. Provide exemplary customer service and success programs. In the warmth of your service, let them find a home for their business needs.

In conclusion, building a go-to-market strategy for B2B SaaS is a journey of understanding, storytelling, relationship-building, innovation, adaptation, and community. As you weave this strategy, let it be a reflection of your vision, enriched by the values and wisdom of our rich Ghanaian heritage.

What do you think of this? Personally I rated it a 6 out of 10 due to the usual cliche phrases it uses and lack of personality or storytelling. I admit it has more to do with the prompt, but as this was just an experiment, I’m eager to see the outcome with a more fine-tuned prompt.

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Jesse Benjamin Quagraine

Digital Marketing | Content Writer | LinkedIn Growth Expert | Football Manager fan | Connect with me on LinkedIn | My words drive leads and 3x your revenue.